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yellowmags.com18HowdidyougetstartedinthefashionindustryIstartedasanAssistantPatternmakerthenworkedmywayuplearningeveryaspectofthedesignprocess.Inowleadateamofdesignersandpatternmakersalongwiththemarketingvisualmerchandisingandstoreconceptteam.WhatwasyourinspirationfortheFallWintercollectionandhowdiditvarybetweenBCBGandRunwayThisfallBCBGMAXAZRIAcelebratesits25thanniversarysoIwasinspiredtogobacktoourarchives.WebroughtoutstylesthatareconsistentwiththebrandsDNAstylesthatcolorblockdresseswithmovementsilhouettesthatdrapejumpsuitsandstrongjacketsandcreatedacollectionthatpayshomagetothosequalitiesandthattrulyrepresenttheBCBGMAXAZRIAimage.Runwaysetsthevisionandconceptforthecollectionandreadytowearfollowswithamorewearableapproach.Thecollectiondrawsonthepastbutisyouthfulandcoolitcelebratesourjourney.Whatdoyouseehappeningwiththecompanyinthenext5yearsThemostimportantthingIseeforthecompanyinthenext5yearsisgrowth.Fromthebeginningourgoalhasbeentomakewomenfeelbeautifulandcondentineverymomentoftheirday.Weaimtocontinuetodosowhilealsoexpandingthecompanyintoalifestylebrand.Wewanttobethebrandwherewomencancometoandinoneplacegeteverythingshewantsandneeds.WhendesigningforBCBGwhatkindofwomandoyouhaveinmindWearedesigningfor3typesofwomentheconnoisseurthesocialiteandthevisionary.Theconnoisseurisyourworkingwomanwhoisalwaysonthegowhetherinthecorporateworldorathomebecausestayingathomeishardworktoo.Shehasamoreclassicstyleandisthereforeattractedtothevarietyofstylesandsilhouettesinoursportswearcollection.Shecanndsomethingforeveryfacetofherworkinglife.Thesocialitecustomerdressesforhersociallife.Shewearsourdressesandlikestoaddourjacketsinforanaddededge.Shelikesglamourandlovestofeelbeautifulwhilesheisouttodinnerordancing.Thevisionaryisourcreativecustomer.Shendsthosespecialnoveltypiecesthatspeaktoher.Shelikestomixandmatchandallowshercreativeairtoshowinherclothing.Ourwomendoitallandneedclothestocomplementthat.WhatareyourmusthavepiecesforthisHolidayseasonThemostimportantthingtorememberwhendressingfortheholidaysistohavefun.Alittleblackdressandastatementjacketaremust-havepiecesbutdontbeafraidtoaddcolororsparkletoaclassiclook.Ilovetomixandmatchunexpectedpiecestogether.Chicbutcomfortableshoesareimportant.Walkintothepartywithcondenceandasmileandyouwillbethemostbeautifulwomanintheroom.TALKINGFASHIONWITHLUBOVAZRIALubovAzriaistheChiefCreativeOfcerofBCBGMaxAzriaGroupaglobalfashionpowerhousewithmorethan20brands.IwasquiteexcitedtorstmeetherwhenBCBGMaxAzriaandHerveLegerparticipatedinFashionHoustonafewyearsagoandagainthispastSeptemberduringMercedes-BenzFashionWeek.Shesawomantobeadmiredandoneofthebusiestandmostfashionablemomsinthebusiness.ByIssaChou