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24yellowmags.comJapanTheMaryChocolateCompanyintroducedValentinesDaytoJapanin1958aspartofitsmarketingstrategy.Itsucceeded.TwentypercentofchocolatesoldinJapanoccursaroundFebruary14th.Atgreatexpensewomengivechocolatetoallthementheyknowfamilyfriendsco-workersandlovers.Toallexceptthelasttheygivegiri-chocoobligationchocolateloversreceivehonmeichocoprospectivewinnerchocolate.Theyofferothergiftsandpreparefancydinnersinadditiontochocolate.ClearlyValentinesDayinJapanisforthemenInfactamajorityofwomenpolledthoughtthatitwasatimeforthebluesonlybecauseoftheamountofpreparationandexpenserequired.Inthe1970sproducersofconfectionsintroducedWhiteDaytobecelebratedonMarch14thwhenmenwereexpectedtogivecandyandcookiestowomen.Whileitwouldappearthatthemengetoffeasysincetheyonlygivetowomenwithwhomtheyhavearomanticconnectionexpectationshavegrownovertheyears.Todaywomenexpectinorderofpreferencejewelrywatchesandhandbags.KoreaKoreanshavegoneastepbeyondtheJapanesenotonlydotheycelebrateValentinesDayandWhiteDaytheyhaveveryconsideratelyaddedBlackDay.ItiscelebratedonApril14thandisreservedforyoungsingles.Onthisdaytheywearblackclotheseatjiajiangmyunblacknoodlesanddrinkblackcoffeetogether.Heyjustbecauseyoucannotgetadateitdoesntmeanyoushouldnothavecauseforcelebrationtoo.VALENTINESDAYAROUNDASIAbyHENRIMERCERONThemostrecentstatisticsshowthatAmericansspent18.6billiononValentinesDay.Theybought196millionrosesandexchangedmorethan145millioncards.AllofthesestatisticsdemonstratethatValentinesDayisoneofAmericasbiggestdaysofcelebrationafactthatwouldnotbealtogethersurprising.WhatisperhapslessappreciatedisthatAsiancountrieshaveadoptedmanyofthewesternValentinesDaytraditionsandhavealsoexpandeduponthemandintroducedinnovativewaysofexpressingthepassionandlovethatsuchdaysinspire.CULTURETwentypercentofchocolatesoldinJapanoccursaroundFebruary14th.